Slow Fashion Weekly delivers original stories, fast fashion alternatives, stylish and sustainable musings, straight to your inbox, every Friday.

Each newsletter includes strategies to enjoy fashion responsibly and useful recommendations to build a low-impact wardrobe over time. You’ll also find fun surprises to brighten up your day, and secret gems sprinkled throughout every edition.

Slow Fashion Weekly was featured in

Why subscribe?

SFW is the resource if you’re looking for fast fashion alternatives, with a focus on small European brands and independent labels. The newsletter’s primary mission is to highlight ways you can buy less but better, in order to create a wardrobe of clothes that suit you and your style. SFW focuses on womenswear and vintage.

Beyond style and shopping, the newsletter is also a source of inspiration to live a more mindful and creative life, drawing from my French-Brazilian multicultural background and own experience writing independently, living abroad and modelling since 2010. The newsletter was launched in May 2020. It’s 100% advertising free.

Who are you?

My name is Inês Fressynet and I’m a writer and content creator from Paris, France. I’m half French, half Brazilian, and I moved to London in 2014.

Before launching my newsletter, I was lifestyle editor at euronews., Europe’s leading news television network, for 3 years. I drove the sustainability agenda in this category and launched euronews. Living in 2017, a digital magazine dedicated to the latest eco-innovations in food, wellness, travel and fashion. Before that, I worked as a freelance travel and culture producer for France Télévisions and other television networks.

I have a Master’s degree in broadcast and digital journalism from City University, and a Bachelor degree in Modern Literature from the Sorbonne in Paris. Between 2012 and 2014, I also completed a 2-year academic program that focused on researching and writing about the Slow Journalism movement across the world. I’ve worked as a commercial model, in both Paris and London, since 2010 on the side.

I’ve written stories for Suitcase, BBC, Monocle, and Treehugger amongst others. I’ve produced fashion-related creative content in collaborations with brands such as Mercedes-Benz Fashion Week, AmaElla, Lacausa, Clo de Vila, Liliana Guerreiro and Bibico.

I was born in 1990, in Paris. I love thrifting, cheesy sci-fi movies, the nineties, fashion history books, film photography, feminist podcasts, working out, wearing power suits, tasting new vegan foods, hosting, Brazilian music, travelling, reading and drinking coffee amongst many other things. 

As a journalist and presenter, I’m represented by LoudSpeaker agency. As a model and content creator, I’m represented by Sandra Reynolds and MOT Models. You can browse my portfolio here for a look at my journalistic work.

Where can I read some examples of your slow fashion work?

I regularly publish articles on my blog, Slow Fashion Stories. These are the most popular articles:

1) How to know if a piece of clothing is worth your money

2) Everything you need to know about vegan style and fashion

3) How to spot and avoid greenwashing in 2022

4) How to build a versatile and functional capsule wardrobe

5) 10 common wardrobe issues and solutions for each

See you next Friday!



P-S: Come say hello on Instagram. I can be found @inesfress.